WordsMeanThings

June 20, 2003
... even when they don't.

Whatis.com‘s Word-of-the-Day today is Bullfighter, a custom document checker (a la spell check and grammer check) that seeks and destroys use of jargon and confusing bizspeak. Humorous, eh? But wait, there's more -- it might also be a good measuring stick for the health of your company:
In testing the software, Deloitte [Consulting, makers of Bullfighter] used Bullfighter to evaluate documents from a large sample of companies in the Dow Jones Industrial Average. Among the study's findings: more jargon in a corporate communication tended to indicate financial trouble for the company in question.


tags: ComputersAndTechnology
comments powered by Disqus